About Rugs and Lore

Our story so far.

marrakech wall


Do you see the beautiful mountain in the photo? This is where our wonderful rugs are made in the Moroccan Atlas mountain range. We work collaboratively with artisans in Morocco to produce timeless collections of rugs. Our role is to act as a bridge between traditional crafting communities and an audience

Utopian Founder

I like to combine pleasure and work.
I am passionate about all Moroccan craftsmanship
Rugs, leather goods, basketry, traditional architecture, painting, photography …
I travel to these beautiful countries. I meet great people.
when I buy a rug from a craftswoman I make her happy, and I know that she will make another woman on the other side of the world happy with her creation.
I’ve been doing this for 18 years with my wife and kids, what more could you ask for in life.

Ethical Customers

Handcrafted rugs designed with care and crafted with the finest wool are made to last. Finding the right home décor isn’t just about style; it’s about finding what works for your lifestyle and sticking to it, so you don’t waste resources.

rugs and lore

Patrick Milonet

We believe in design, quality, and living well every day.

Welcome to our online store where you will find the finest selection of authentic Moroccan rugs. We are dedicated to providing our customers with the highest quality, hand-woven rugs crafted by skilled artisans in Morocco. Our collection includes a wide variety of styles, colors, and designs that will suit any home décor. Whether you are looking for a traditional Beni Ourain carpet or a modern Azilal rug, we have it all.

All our carpets are made from natural fibers such as wool and cotton and are produced by using traditional techniques passed down through generations. All of them are unique and it will elevate any room in your house. With a wide range of sizes and patterns to choose from, it’s easy to find the perfect carpet to suit your needs.

Our carpets are not only beautiful but are also durable and long-lasting. All our rugs come with a certificate of authenticity and we offer free worldwide shipping. Browse our collection today and find the perfect carpet to enhance your home. And if you are not sure which carpet is best for you, our dedicated customer service team will be happy to help you choose the perfect one for your space.

  • No products in the cart.